Client Notebook by Sanborn Consulting
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Sniffing for Social Media at SIFMA - Client Notebook dated July 9th, 2010
Imagine yourself in a large ballroom at the Hilton Hotel in mid-town New York, surrounded by towering exhibition booths from hundreds of financial technology providers. This is the typical scene at the annual SIFMA Financial Services Technology Expo, a World’s Fair of financial technology that takes place in New York each June. Given that these firms compete for the top IT dollars from financial companies around the world, you would expect to see a vision of the future, including previously unimagined and innovative uses of Social Media. But, instead...
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