Social Media in B2B

Posted for May 5th, 2010

 

 

 

It's no surprise that Social Media and Digital Marketing have been popular topics of late.

Last week, I attended an engaging presentation on Digital Marketing sponsored by the Fairfield County Public Relations Association (FCPRA), and on the same day also recieved an interesting article by Tom Coombes, CEO of Cognito, titled "To Tweet or Not to Tweet."

Both sources emphasized the importance of finding the right level of participation and warned of the risk of not making use of any types of social media. The complexity of this fast changing area was underscored by a number of examples of unexpected trends. For example, the speaker at FCPRA observed that blogging is re-surging, even as the use of Twitter is growing. One reason is that blogging can be easier to get to and allows more space for a deeper analysis.

For his part, Coombes emphasized the specific challenges for B2B firms, such as finding the right platform for the target audience and properly resourcing social media efforts. He cautions the reader to bear in mind that the best social media platforms for their marketing efforts are not necessarily the "ones with the most headlines."

To read Coombes's article, go to To Tweet or Not to Tweet

For information on the FCPRA go to www.fcpra.org

Please contact me with any of your own observations on this topic

Ted Sanborn, Sanborn Consulting

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